Kar Dikhao | Stories of Startups & Entrepreneurs in Pakistan

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A Culinary Trailblazer: The Journey of Fayyaz (SHAWN) Shariff in the World of Quick-Service Restaurants

In the dynamic and ever-evolving landscape of quick-service restaurants (QSR), Fayyaz (SHAWN) Shariff stands out as a true visionary and entrepreneur. With over two decades of experience in the industry, Fayyaz has not only left an indelible mark but has also become a driving force behind some of the most successful ventures in the QSR domain.

Early Years and Education:

Fayyaz’s journey began with a strong foundation in Business Administration and Management, in General, at GOVT COLLEGE OF COMMERCE & ECONOMICS. Armed with academic prowess and a passion for entrepreneurship, he embarked on a career that would eventually redefine the QSR experience.

Insurance Sector Stint:

Before making his mark in the world of quick-service restaurants, Fayyaz gained valuable experience in the insurance sector. His roles as a Senior Underwriter at PC Group Insurance and as an Insurance Sales Agent at Countrywide Insurance Services Inc showcased his versatility and business acumen.

A Culinary Visionary Emerges:

In April 2002, Fayyaz took a bold step and founded SASS Foods Inc., Crave Concepts, Inc., and Burgers & More, Inc. As the Founder & CEO, he has been at the helm, steering these ventures to unprecedented success for over 21 years. His passion for delivering exceptional customer experiences and an astute eye for high-profile locations have been instrumental in the growth of his franchises.

Strategic Leadership and Innovation:

Fayyaz Shariff understands the importance of innovation and adaptation in an industry that is constantly evolving. His leadership is marked by a commitment to excellence, a dedication to team development, and a relentless pursuit of growth opportunities. Through strategic initiatives and a focus on operational efficiency, Fayyaz has consistently achieved remarkable results in terms of revenue growth and customer satisfaction.

Inviting Collaboration and Engagement:

Ever the forward-thinker, Fayyaz extends an invitation to professionals to connect with him. Whether exploring potential collaborations, sharing insights, or engaging in discussions about the QSR landscape, he is eager to be part of a network that fosters growth and innovation.


Fayyaz (SHAWN) Shariff’s journey from the insurance sector to the helm of successful QSR franchises is a testament to his resilience, innovation, and commitment to excellence. As a franchise owner, he not only understands the intricacies of the industry but thrives on challenges, ensuring that his ventures remain not just successful but industry leaders. Fayyaz’s story is one of culinary innovation, strategic leadership, and a relentless pursuit of excellence in the world of quick-service restaurants.

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